TACTweet: a Secure, Trusted, Cloud-Based Service which Enables Real-Time Monitoring of Public and Social Network Sites.

Monitoring & Analyzing the
Social Spectrum for Sales and Marketing Intelligence

TACTweet allows commercial customers (sales and marketing professionals) to enter in key words or phrases to monitor, and see what is being said about their company, their leaders, their products and their competition. It is a powerful force multiplier in gaining sales and marketing intelligence to get the competitive advantage. Companies can no longer ignore social business: TACTweet is a prime example of how HMS Technologies and IBM are delivering innovative social business tools.

Coffee Break:
Social in Government

Sandy Carter, Vice President of Social Business Sales with IBM provides a brief on how the Social Media Spectrum aligns with the governments goals, cultures, processes, security, risk and analysis needs.